The Why And The Buy

By: Christie Walters and Jeff Bajorek
  • Summary

  • When you know your whys, your hows and your whats get much better. That's the basis for what Christie Walters and Jeff Bajorek came up with on this podcast about sales, business, leadership, and life. It's not just about following a step-by-step process, it's about understanding what goes into that step-by-step process. Every situation is unique and you need to be able to navigate through all of them. In this podcast we're going to share with you some of our personal experiences as well as those of our guests. We are bringing in salespeople, marketers, authors, entrepreneurs, free spirits, and other leaders to share their insight so you can gain a little more perspective your own. New episodes release every Monday and Wednesday, and you can find us wherever fine podcasts are sold. We hope you’ll join us.
    2020 Jeff Bajorek and Christie Walters
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Episodes
  • That's a Wrap!
    Dec 29 2021

    Well the day has come. This is the final The Why and The Buy podcast, after 5 years, 432 episodes and over 200,000 downloads. Jeff and Christie have a last co-hosting conversation about starting out, what they learned, what they might have changed, what incredible guests they've had,  knowledge they've gained, value they've shared, and connections they've made along the way. 

    To all the listeners of the show - a heartfelt thank you!

     

    There's no better time to listen to Jeff's premium podcast Deeper Thought

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    48 mins
  • Integrity Sells with Todd Caponi
    Dec 22 2021

    "If the truth won't sell it, don't sell it." This is the favorite quote of today's guest. This is also the second to last episode of podcast, and the final interview. So Jeff reached out to his brother from another sales mother Todd Caponi to have that honor. Todd has written the book on transparency in sales. In fact he's written two. So it's no surprise that the conversation leans into integrity in selling. 

    Why is it so important? It feels good to honest and trustworthy, it helps the sales profession, and more importantly, it sells better.
    Todd urges people to be honest with prospects about what you can't do, but then be a resource to help them. You will be rewarded time and time again.

    As a salesperson, your most valuable commodity is your time. Todd reiterates that chasing after prospects that aren't a good fit is wasting your time, and to know quickly if you aren't a fit and put your energy toward more ideal clients. Todd also talks about his prediction of the 'great resignation,' and discusses six things that drive people to do what they do, want to keep doing it, and want to tell others about it. It's a final interview filled with insight, fun, and feeling.

    Find out more about Todd Caponi

    Get copies of the Transparency Sale and The Transparent Sales Leader

    Click here to register for Jeff and Christie's special livestream sendoff celebration on Wednesday, Dec. 22nd.

    Check out Jeff's premium podcast Deeper Thought

    Use Promo code 2021 and save $20 off your first year.

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    45 mins
  • Increase Your Outreach Odds with Jason Bay
    Dec 15 2021

    As the victory lap starts to enter the final turn, Jeff and Christie welcome the foremost authority on outbound prospecting – outbound sales coach and trainer, Jason Bay. Today Jason focuses on opening up opportunities and increasing your odds of getting what you want, AND actually enjoying yourself along the way. How about decreasing the effort by reframing how you think of prospecting, and by making different decisions throughout the process?

    Jason also discusses the best areas to focus your time, how to place your own time constraints, not thinking of how much you can do, but the least you can do to get a meeting, and how habits and decisions are more important than outcomes. And because this is Jason Bay, there is a lot more practical, and brilliantly straightforward tips to give you the advantage in your prospecting.   

    Check out Jason's Blissful Prospecting and Outbound Squad

    Click here to register for Jeff and Christie's special livestream sendoff celebration on Wednesday, Dec. 22nd.

    Check out Jeff's premium podcast Deeper Thought

    Use Promo code 2021 and save $20 off your first year.

    WANT MORE WHY AND THE BUY?

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    45 mins

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