Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring some order to creator and brand matchmaking. Leopold also talked about why other tech startups have failed in this realm, and why AI will help brands feel more safe about which creators they hand the keys to.

Takeaways:

• Agenteo is an ad platform automating creator content buying, bridging brands and creators for frictionless collaboration. Its innovative approach targets inefficiencies in traditional influencer marketing.

• By shifting focus from small influencer budgets ($10-$15 billion) to the massive $600 billion paid media market, Agenteo enables brands to scale creator partnerships with unprecedented efficiency.

• Unlike fragmented tools, Agenteo offers end-to-end automation—covering creator matching, contracting, brand safety, and performance optimization—all in a unified platform.

• Leveraging AI and large language models, Agenteo streamlines complex processes like campaign optimization and brand safety checks, reducing manual effort by over 113 human years in certain tasks.

• Many leading YouTubers, even giants like Rhett and Link, struggle to fully sell their inventory. Agenteo aggregates demand, ensuring creators monetize effectively while brands access highly engaged audiences.

• Agenteo positions itself at the forefront of the creator economy, championing personalized storytelling as the most effective advertising strategy, outperforming traditional banner ads and skippable video ads.

• With YouTube as the starting platform, Agenteo taps into the world’s largest streaming audience, combining high engagement with scalable advertising. Future expansions include TikTok and Instagram.

Guest: Arthur Leopold

Host: Mike Shields

Sponsor: VuePlanner

Producer: FEL Creative