The latest financial results released over the past week or so by the likes of Sportradar, Genius Sports, DraftKings,theScore Bet and Flutter Entertainment all refer to the continued increase in activity by sports bettors when it comes to in-play/live wagering.

From Genius Sports CEO Mark Locke, in his prepared statements in a call with analysts when the data/technology/broadcast giants put forth its Q3 2024 financials on Tuesday: “In-play wagering now represents 30% of total NFL handle—up from roughly 25% the prior season—representing a meaningful step in the right direction, which we always expected.”

Phill Gray, the former long-time head trader for Sports Interaction and regular guest on the Gaming News Canada Show, returned to the podcast to deliver his thoughts and layers on the expanded in-play and same game parlay betting products, how sportsbooks are creating those markets in real time and the shifting role of traders with the operators. Gray also talked about the three types of bettors today, the acknowledgment by books that the customers did pretty darn well in October, and he offered his take on a new report by Bettometrics analyzing suspension times between top operators for Week 8 of the U.S. college football season, and Week 9 games in the National Football League.

Gray also weighed in on the ongoing debate around limiting, and the overwhelming popularity beyond the United States for wagering on the recent U.S. elections.

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