In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the intricacies of sound design including the definition, the process of creation, and the difference between a ‘meh’ sound, and one that’s impactful.

Sound design in a B2B space brings so much to the table. It helps to control the pace, brings emotion, and can be a real differentiator. So we unpacked it for those of you interested in how it all works.

Adam gives insight into his creative process, balancing sound design with music, and offers a glimpse into how he keeps himself creatively driven. The conversation also veers into the symbiotic relationship between visuals and sound, and how a shift in their traditional sequence can result in a dynamic output.

Timestamps:

00:00 Introduction to The Changemakers Series

00:14 Guest Introduction: Adam Legge, Freelance Sound Designer

01:21 Deep Dive into the Art of Sound Design

01:51 Adam's Perspective on Sound Design

03:51 The Role of Music in Sound Design

05:32 Adam's Creative Process

08:12 The Challenge of Time Management in Sound Design

10:10 The Use of Libraries and Starting from Scratch

13:05 Sound Design Inspirations and Heroes

18:16 Brands Excelling in Sound Design

20:35 The Potential of Sound Leading the Creative Process

26:11 Closing Remarks and Future Collaborations

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