The social commerce opportunity with Travis Pittman of TourRadar
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The social commerce opportunity with Travis Pittman of TourRadar
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About this listen
Multiday adventure and experiences platform TourRadar has unveiled TourRadar Moments in its app. The social commerce initiative enables travelers to book trips from uploaded photos and video reels content.
The company is also rewarding the creators for sharing the content with travel credits for future trips.
TourRadar co-founder and CEO Travis Pittman said "the timing is perfect" for the initiative amid ongoing developments in search engine optimization and the growing trend of travelers looking to social platforms for trip inspiration.
During an interview in the PhocusWire studio at Phocuswright Europe 2025, Pittman discussed the gap between inspiration on social platforms and booking and said TourRadar aims to solve this.
He said the initiative enables anyone who has taken a multiday tour to share the photo and reels content, which in turn provides a "richer understanding" for potential customers. TourRadar's tour operator partners can upload their content to the app as well.
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