Hello, friends! Welcome to the final episode of our series on money and pricing. Today, I’m sharing three easy strategies to help you raise your prices so you can make more with the same amount of effort and work!

Offer installment payments. If your service costs $1,000, break it into smaller payments to make it more manageable for clients.

Add upsells. Offer additional services that enhance your primary offering. For instance, if you offer therapy visits, an optional monthly parent consultation call could be a valuable upsell that increases your revenue per client.

Use package pricing. This involves bundling services into a flat monthly rate, which helps clients understand the value they’re receiving and gives you more control over your time. Many of my coaching clients have successfully transitioned to this model, allowing them to work smarter, not harder.

Connect with me on Instagram @lauraparkfig or visit therapyinthegreatoutdoors.com for more updates!

00:00 Introduction to Therapy in the Great Outdoors

01:00 Series Finale: Money and Pricing

01:09 Three Easy Ways to Raise Your Prices

01:51 First Strategy: Offer Installment Payments

03:22 Second Strategy: Add Upsells

04:05 Third Strategy: Package Pricing

07:39 Recap and Final Thoughts

08:44 Upcoming Episode Preview

09:00 Closing Remarks and Call to Action

Welcome back to our series on money and pricing! Today, we’ll dive into the psychology of pricing—a topic that fascinates me!

Key Takeaways from this episode:

Understanding Pricing Psychology:

Pricing psychology is about presenting your prices in a way that’s most appealing to potential customers, increasing the likelihood of them purchasing your services. For instance, have you ever noticed prices often end in .99 instead of rounding up to a whole number, like $2.00? This is because our brains anchor to the leftmost digit; $1.99 feels much cheaper than $2.00. NOTE: this isn’t about "tricking" customers, but is simply understanding how the human brain perceives prices so you can present your prices in a way that is most psychologically pleasing to a potential customer. (Check out Nick Kolenda's website at Kolenda.io for extensive resources on pricing psychology.)

Payment Timing Matters:

It can be psychologically easier for clients if they don’t pay at the time of service. Think about structuring your payment systems so clients pay upfront or at a different time than their service. By doing this, you can ease the sense of loss associated with paying, allowing clients to focus on the value they are receiving at the time of your service.

Combatting Buyer’s Remorse:

After a client commits financially, it’s vital to reassure them that they made the right decision. This can be as simple as sending a follow-up email filled with valuable information that excites them about the upcoming service. In my nature-based practice, we send a welcome packet shortly after families sign up their child for services. This welcome packet includes essential details about what to expect and introduces their therapist, helping clients perceive value from our upcoming services and feel good about their investment right from the start.

TL;DR:

Check out Kolenda.io for more on marketing and pricing psychology, consider structuring your payment processes to ease the psychological burden on clients, and always aim to reassure and provide value immediately after clients pay for services.

Connect with me on Instagram @lauraparkfig or visit therapyinthegreatoutdoors.com for more resources!

Are you charging enough for your services? In this week's podcast, I'm sharing the mindset shift you need to confidently raise your prices.

You need to move away from the traditional per-hour thinking that often limits our earning potential.

Instead, focus on the true value you're providing to your clients and the expertise you bring to the table.

Then, communicate that value clearly and get comfortable discussing money with potential clients.

Whether you're just starting out or have been in business for a while, this episode provides valuable tips to help you embrace your worth and take those necessary steps toward raising your rates.

Repeat after me: THERE IS NOTHING WRONG WITH MAKING MONEY WHILE HELPING PEOPLE!!!!!

My nature-based business coaching program, the Business Hive, will open in January. If you're ready to set your nature-based business up for success, join us in the Hive, where we’ll focus on creating systems that allow you to work less and make more while your business grows.

https://www.therapyinthegreatoutdoors.com/hive

Connect with me on Instagram @lauraparkfig or visit therapyinthegreatoutdoors.com for more resources and to stay updated!

00:00 Introduction to Therapy in the Great Outdoors

00:59 Excitement for Upcoming Retreat and Travel Plans

02:46 Mini-Series on Business Topics

07:43 Mindset Shift for Raising Prices

08:45 Practical Tips for Pricing and Value

15:10 Conclusion and Call to Action