This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

By: Joe Pulizzi & Robert Rose
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  • Summary

  • Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
    Joe Pulizzi & Robert Rose
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Economics Management Marketing
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Episodes
  • Valuable Friction [Special Episode] (455)

    Valuable Friction [Special Episode] (455)
    Nov 22 2024

    A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi).

    In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we’re navigating the latest disruptor: Generative AI.

    Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and automation, are we losing the joy and creativity that make marketing truly impactful? This episode challenges the status quo and asks: Are we outsourcing our human spark to technology, or are we using it to amplify our creative potential?

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
    Show more Show less
    44 mins
  • Four Secret Questions [Special Episode] (454)

    Four Secret Questions [Special Episode] (454)
    Nov 15 2024

    In this special episode Robert and Joe ask each other four secret questions.

    The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond.

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
    Show more Show less
    57 mins
  • Election Marketing: Why Trump Won (453)

    Election Marketing: Why Trump Won (453)
    Nov 8 2024

    The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris.

    Winners and losers include Goldfish Crackers and the Nomad Capitalist.

    Rants and raves include ChatGPT Search and the Content Creator/Influencer.

    ------

    This week's links:

    A Trump Second Term

    Will Trump Ban TikTok?

    Goldfish Crackers and Marketing

    The Nomad Capitalist

    ChatGPT Search

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
    Show more Show less
    43 mins

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Profile Image for Robert Novak

OMG! ⭐️ just as Great as the Content Inc. Boom 😍

Joe Puluzi is a genius and I love it. I'm still glad that I found this podcast that he talks about

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