This is Leisure Biz

By: Si Wilkinson
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  • Summary

  • With over 26 years experience in Leisure, your host Si has consulted on the strategy, design or operation of more than 30 leisure facilities, helping generate well over £150 million in revenue.

    A former Managing Director of Gravity Force & Boost Trampoline Parks, Si has had skin in the game, lead brands to record profits, greyed through COVID,
    had his fingers burned, and is now balancing studies & consultancy to become the Leisure Industry’s most innovative consultant.

    Career highlights include:

    Product Design: Crafting market leading products like the Sno-Academy for Snozone, a revolution for the mature leisure brand (14 years established) that 3X’d kids lesson revenue virtually overnight.

    Record Revenues: Unofficial record holder for highest monthly revenue for a Trampoline Park at £438,000! That's just under £100k p/wk or £15k/day. Gravity Force - August 2015.

    Industry Expert: Expert Panel member for the British Standards Institute (BSI) & the International Standards Organisation (ISO).
    © 2025 This is Leisure Biz
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Economics
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Episodes
  • Sustainability as a Value Signal - An Interview with Peter Fuller from Green World Merchandise

    Sustainability as a Value Signal - An Interview with Peter Fuller from Green World Merchandise
    Mar 5 2025

    It is often thought that sustainable options are more expensive, and rarely valued.

    In this episode, Peter Fuller from Green World Merchandise discusses how sustainable options are an important part of your brands 'Value Signals' and how they can often be cheaper than the traditional option.

    The next generation care... find out why that matters.

    You can find out more about Peter's mission with Green World Merchandise here: www.greenworldmerchandise.com

    For more information about This is Leisure Biz, please visit www.selloutleisure.com
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    51 mins
  • How to charge more for the same product or service, and still crush the competition

    How to charge more for the same product or service, and still crush the competition
    Oct 9 2024

    What if we could charge 5x more for a similar product or service, still crush the competition, AND fix revisitation?

    It's all here...

    Join the Expert Session on Thursday: www.selloutleisure.com/solweb1

    Watch the live at: https://www.linkedin.com/events/whymanyparksarestruggling-closi7249667412856307712/theater/

    For more information about This is Leisure Biz, please visit www.selloutleisure.com
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    22 mins
  • When 'good' isn't good enough: Spotting the 'Death Spiral', & Value Creation

    When 'good' isn't good enough: Spotting the 'Death Spiral', & Value Creation
    Oct 8 2024

    How to spot the 'Death Spiral' & what to do about it... 👇🏼

    The Death Spiral
    Customers that had a mediocre service won’t come back. 🚪🏃🏽‍➡️

    They’re also telling your limited pile of potential customers. 👂🏽

    Some potential customers won’t bother trying you. ❌

    So the number of customers you can attract is going down. 🔻

    Those that finally do try your product, will have cost more to convince. 💸

    But they wont try your best product, they’ll try your worst. 🗑️

    Which might confirm how mediocre your product is. 👎🏼

    So the chances of them returning regularly (if at all) goes down. 🙅🏽‍♀️

    All the while…

    Novelty in your product is decreasing. 📉

    Wear and tear is increasing. 📈

    …and competitors are building new & shiny things for your former customers to try 🪩

    Find out how to spot it and prevent it: https://www.selloutleisure.com/solweb1

    Taken from the following LinkedIn Live: https://www.linkedin.com/events/whymanytrampolineparksareclosin7249305022818058241/comments/

    For more information about This is Leisure Biz, please visit www.selloutleisure.com
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    35 mins

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