• This is how Adidas assesses the FIFA World Cup (with Murilo Antonio, Global Strategy Director at Adidas)

  • May 29 2023
  • Length: 33 mins
  • Podcast

This is how Adidas assesses the FIFA World Cup (with Murilo Antonio, Global Strategy Director at Adidas)

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  • Summary

  • Welcome to Bold Campaigns! In this episode, our special guest, Antonio Murilo, will share with us how Adidas tailors its marketing for Europe and Latin America. We'll also explore its perspective on the last World Cup, including the mood during the round of sixteen. Discover what sports brands deem a successful event and how Adidas reacted to the unique timing. Get to know more about Adidas with us!

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