Episodes

  • Should I Have Pricing on My Website as a Wedding Florist? 🤔
    Nov 12 2024

    If you’ve ever wondered whether adding a price list to your website is the right move for your wedding business, you’re not alone. In this week's podcast episode, I’m diving into the advantages and disadvantages of posting pricing on your website, specifically for wedding clients. We’ll discuss how a price list can impact your client inquiries, attract the right customers, and influence your brand perception.

    Plus, I’m sharing an incredibly effective sales strategy that’s worked wonders for me and my clients — one that goes beyond a simple price list to truly connect with high-quality clients. Whether you're considering a pricing page or looking for an alternative approach, this episode will give you a clear path forward. 🥰

    Introducing Elevate
    My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

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    23 mins
  • Unlock Premium Wedding Enquiries with this 3-Step Plan 💍
    Nov 5 2024

    Ready to attract luxury wedding clients and elevate your floral business? In this episode, I'm sharing my 3-step plan to position yourself as the 'go-to' florist for high-end weddings. 🥳

    Introducing Elevate
    My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

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    25 mins
  • Higher Profits: Cash Flow Essentials for Ambitious Florists 🚰
    Oct 29 2024

    Imagine having complete clarity over your finances, knowing what's coming in and going out, and building consistent, predictable profits. 🤔

    The secret? Shift your focus. Most florists believe more clients is the secret sauce to increased profits...but it's actually learning to master your cash flow.

    And that's exactly what we're going to dive into in this week's episode. I’ll cover how to spot common “cash flow leaks” in your business and walk you through my exact framework to managing expenses so you can feel more confident in how you approach your cash flow (Hello stress-free money management! ). 🥳

    Introducing Elevate
    My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

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    23 mins
  • High Profit Pricing: The Floral Designer’s Guide to Growth 💰
    Oct 22 2024

    Wondering if you’re charging enough for your floral designs or feeling hesitant about raising your prices? In this episode, I’m sharing four key steps to help you price with confidence and grow a profitable business. 🤑

    We’ll cover how to know your numbers, overcome emotional pricing blocks, shift your perspective on pricing, and be intentional with your strategy. Learn how to charge what you’re worth and build a thriving, high-revenue floral business. Tune in and start pricing for profit today! 🥳

    Introducing Elevate
    My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

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    31 mins
  • From Passion to Profit: How to Make Your Floral Business Financially Strong 💪
    Oct 15 2024

    Turning your passion for flowers into a profitable business is the dream for many florists, but how do you make it a reality? 🤔

    In this episode, we’re talking about the steps to transform your floral business from a passion project into a financially strong, sustainable company. I’ll walk you through the key strategies that have helped me and my clients boost profitability, manage finances with confidence, and build a business that doesn’t just survive, but thrives. 🥳

    Introducing Elevate
    My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

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    21 mins
  • Win the Marketing Game For Florists 🥇 (How to Attract Dream Customers Right Now)
    Oct 8 2024

    In this episode, we’re diving deep into how you can win the marketing game as a florist and start attracting dream customers consistently.

    If you’re ready to stop chasing low-budget clients and instead bring in high-value, appreciative customers, this is the episode for you! I’ll be sharing my 3-step blueprint to get your business noticed by the right people, increase your sales, and grow your business this year.

    Winning Website Roadmap for Florists
    I've created a course specifically to help florists build powerful websites. Find it here: Winning Website Roadmap for Florists.

    Introducing Elevate
    My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

    Show more Show less
    31 mins
  • The Confidence Code: How I Learned to Sell My Floral Designs Fearlessly 😊
    Oct 1 2024

    In this episode, I’m sharing the game-changing strategies that helped me conquer my fears and step into confident sales as an introverted floral designer. 🎉

    I’ll walk you through how I shifted my mindset, started selling my dream designs with ease, and learned to talk about pricing without hesitation. 😳

    If you’ve ever struggled with self-doubt or fear when it comes to selling your work, this episode is for you.

    Tune in to discover how to show up with confidence, attract high-value clients, and sell your floral creations fearlessly! 🥳

    Introducing Elevate
    My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

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    21 mins
  • Nail Your Wedding Consults: 5 Game-Changing Tips for Florists 🚀
    Sep 24 2024

    Let's get you closing more enquiries with wayyyyyy less effort! In this episode, we dive into the 5 game-changing tips that will help you master your wedding consultations so you can increase your close rate and make more money. 🥳

    If you're a florist on a mission to work smarter, not harder, this is the episode for you. Kathleen's unique perspective on selling with confidence will empower you to lead more effective, confident, and successful consultations. Get ready to transform the way you approach wedding clients and start booking more high-value weddings without all the time consuming back and forth. 🥰

    Introducing Elevate
    My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

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    26 mins