Thriving Stylist Podcast

By: Britt Seva
  • Summary

  • The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
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Episodes
  • #379 - 3 Game Changing Strategies That Get You More Clients Within 24 Hours
    Mar 31 2025

    Are you struggling to fill your chair as a stylist? What if the client surge you once enjoyed has vanished, and the old tactics just aren't cutting it? Today, I want to share some high-level tips and tricks from the hundreds of stylists that attended our 10 New Clients Every Month Bootcamp of March 2025.

    In this episode, you’ll hear what I have learned from our students who went through our program over the last few weeks, what you need to be doing right now to elevate your business and how to make the small micro-changes that will lead to an increase in demand.

    If you’re ready to ditch the 2021 playbook and step into 2025 with a thriving business, then you’re in the right place because I’ve got the game-changing strategies that are transforming stylist businesses, in real-time!

    With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!

    Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!

    If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this.

    Learn more at: https://thrivingstylist.com/podcast/

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    24 mins
  • #378 - When should a salon owner reduce commissions?
    Mar 24 2025

    Ever feel like your salon's commission structure is holding your best stylists back? Are you trapped in a cycle of high turnover and struggling to keep top talent engaged? In the last couple of months, there have been a few conversations where I have had to address this topic of overpaying people and we have had to take a deep dive into the compensation model.

    In this episode, I share what overcompensating in the salon looks like, what the best way to calculate a compensation percentage is and some of the biggest compensation mistakes salon owners make.

    There are definitely risks of overcompensation, and this can be a scary (and controversial) topic, but with the right steps you can create a win-win scenario for both you and your stylists and build a thriving salon culture where everyone feels valued and empowered!

    With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!

    Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!

    If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this.

    Learn more at: https://thrivingstylist.com/podcast/

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    24 mins
  • #377 - Winning pricing strategies in 2025
    Mar 17 2025

    Are your salon prices keeping pace with reality, or are you unknowingly sabotaging your business? Today I dive deep into the crucial topic of winning pricing strategies for 2025, challenging the common myths that are holding stylists back at this time.

    If you've felt the sting of rising costs both personally and professionally (and who hasn’t?), yet hesitated to adjust your fees or you’re clinging to the idea that "something is better than nothing," even if it means razor-thin margins, then this is one you have to pay close attention to. In this episode, I share why waiting it out is not a viable strategy and you’ll learn how to position yourself as the stylist clients are willing to invest in, plus a whole lot more.

    This isn't just another pricing episode; it's a reality check designed to transform your mindset and your bottom line, and I can’t wait for you to listen!

    With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!

    Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!

    If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this.

    Learn more at: https://thrivingstylist.com/podcast/

    Show more Show less
    27 mins

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I listen for inspiration

I like that the podcast is engaging. Britt Seva talks about all the latest hot topics salon professionals care about.

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I love the thriving stylist podcast!

I've loved this podcast for years & was in thriver's society for 2 years. Britt is a go to for all things hair business related!

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New here

I am way late to listening to this amazing podcast, but I LOVE it! I deeply appreciate the realness and relativity.

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