Jose Berlanga is the Co-founder of Tricon Homes, a real estate development company focused on revitalizing urban areas in Houston. With over 35 years of experience in industries ranging from oil and gas to residential construction, he has overseen land acquisitions and sales exceeding $1 billion and led his company to over $100 million in revenue. Jose is also the author of The Business of Home Building, where he shares insights on building successful businesses in the construction industry.

What does it take to build a thriving real estate business, especially in the face of unpredictable market cycles? Many entrepreneurs struggle with finding the right balance between risk and opportunity, particularly when interest rates soar and materials or labor costs fluctuate. How can you protect your business and thrive during economic instability?

According to Jose Berlanga, a seasoned entrepreneur and real estate developer, the key is preparing for downturns and carefully managing risk. He highlights that businesses often fail because they over-leverage, leaving little room to adapt during market shifts. Through hard-earned lessons, he emphasizes the importance of maintaining reserves and scaling operations cautiously, always anticipating the next slowdown. With these strategies, he believes that businesses can not only survive but thrive, even when the economy is uncertain.

In this episode of The Same Day Podcast, host Yoni Schmidt sits down with Jose Berlanga to discuss how to navigate market cycles and build a sustainable real estate business. They explore strategies for managing risk during economic downturns, the importance of balancing growth with financial discipline, and how to avoid the pitfalls of over-leveraging. Jose also shares insights on effective leadership and building a resilient team to weather any storm.