Timm Chiusano: From Corporate VP to TikTok Sensation Podcast By cover art

Timm Chiusano: From Corporate VP to TikTok Sensation

Timm Chiusano: From Corporate VP to TikTok Sensation

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 Timm Chiusano (@timmchiusano) joins CREATOR: The Podcast to share his extraordinary transformation from corporate executive to social media phenomenon. In this episode, Tim recounts how he began creating TikTok content while still managing 240 people, eventually growing so popular that a Rolling Stone feature about him reached the CEO's desk. Host Ross Borden explores Timm's transition from corporate executive to full-time creator, navigating toxic corporate cultures during mergers, and ultimately "responsibly firing himself" from his executive role. Timm offers behind-the-scenes insights about appearing in Rolling Stone magazine without company approval, plus practical advice on brand partnerships that actually work. His upcoming book "How to Get Addicted to Appreciation" stems from his philosophy of finding joy in everyday moments. Whether you're contemplating a career change or simply interested in understanding the creator economy from someone who's been on both sides, this conversation delivers valuable perspective on reinvention and appreciation. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Timm Chiusano 01:05 - Timm's Background & Corporate Career at Charter/Spectrum 02:04 - Managing 240 People in Cable Advertising 03:20 - Starting on TikTok in 2020 04:21 - Early TikTok Success & Viral Content Strategy 06:00 - Company Reaction to Timm's Social Media Fame 07:33 - Toxic Corporate Culture & Mass Layoffs 09:59 - Creative Lessons from TikTok vs Corporate Production 12:44 - Breaking Company Rules & Flying Under the Radar 14:02 - Rolling Stone Article Controversy 16:14 - Soul Searching & Decision to Leave Corporate 17:35 - The Tipping Point Moment 19:13 - Brand Partnerships & Best Deals 21:37 - Creating Authentic Branded Content 23:53 - Advice for Brands Working with Creators 25:14 - Upcoming Book: "How to Get Addicted to Appreciation" 25:58 - Closing & Credits
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