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TobaccoAsia/ InterTabac Podcast #35
Aug 12 2024
Length: 24 mins
Podcast

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TobaccoAsia/ InterTabac Podcast #35

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Summary
Thomas Schmid interviews Waqas Khan, global CEO of Nevcore Innovations, about the misconceptions surrounding nicotine pouches. Khan discusses the unique features and high standards of Clew, a newly launched nicotine pouch brand that has already achieved significant recognition, including FDA approval and winning the MENA Awards. Khan explains the intricate R&D behind Clew's products, their market strategy, and their emphasis on consumer-focused design. He also highlights the importance of consumer education and the differences between synthetic and tobacco-derived nicotine products. The discussion concludes with plans for future expansions and participation in industry events.

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