Still trying to win the sale with logic and facts? That’s why you’re losing.

In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles reveal why storytelling is the most powerful sales tool on the planet—because it speaks to the heart, not the head.

You’ll discover how to disarm objections, transfer belief, and turn buyers into heroes—without pitching harder or explaining more.

If you're in sales, leadership, or marketing, this is your blueprint for persuasion when logic just isn’t enough.

• Why objections are emotional, not logical

• How to anchor belief and trust through storytelling

• The psychology of “borrowing conviction” from the guide

• What Aesop’s fables can teach you about modern sales

• How to speak to the heart (not just the brain) in every ad

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

What if your best marketing isn’t something your customers ever see?

In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles expose the truth most business owners ignore: your internal culture is your most powerful brand asset. It's not the mission statement—it’s who gets promoted, who gets fired, and what your people believe when no one's watching.

This isn’t fluff. It’s the framework behind scalable trust, bulletproof teams, and a business that actually lives what it preaches.

-Build culture from the inside out—starting with your people
-Align your team through actions, not platitudes
-Fire fast to protect trust, values, and performance
-Reinforce what matters through who you hire, fire, and promote
-Turn your company into a brand your employees—and customers—believe in

• The real definition of company culture

• How internal marketing drives external success

• Why founder beliefs shape everything

• When firing becomes the highest ROI decision

• The quiet power of promotions, rewards, and recognition

• Why culture is built—even if you don’t build it on purpose

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

The best ads don’t shout—they risk something real. In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles dive deep into one of the most underused—but most powerful—tools in advertising and leadership: vulnerability.

Whether it’s a silent Google ad, a $40,000 refund no one ever heard about, or a tech who finally believes in what he’s selling—vulnerability builds trust like nothing else.

If you want to lead better, sell with soul, and create ads people feel—this one’s for you.

You’ll learn how to:

-Use emotional, relational, and financial vulnerability to build trust
-Turn quiet integrity into powerful internal marketing
-Sell more by living your brand promise—not just advertising it
-Make your team believe in the message by showing, not telling
-Craft ads that feel like overheard conversations—not sales scripts
-Take creative risks that connect deeply and last longer

Mentioned in this episode:

• Ken Goodrich’s $40K refund and cultural ripple effect

• Dewey Jenkins’ refusal to fake the brand promise

• The psychology of voyeurism and silent storytelling

• Google’s “Parisian Love” ad and emotional participation

• Roy’s Monday Morning Memo on taking real risks

• Why bold, vulnerable brands win attention—and loyalty

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard