I’m joined by my friend and fellow marketer Ally Golden for Episode 1 of our POSSIBLE 2025 conference series. The POSSIBLE conference brings together key decision-makers and rising marketers through 3 days of learning and networking. Ally and I were lucky to attend several interactive sessions and masterclass conversations that fostered meaningful connections among industry leaders and innovators. In this first episode of the series, we discuss our experience at POSSIBLE 2025, along with our three strategies to watch moving into the second half of this year.

Key Takeaways:

// Serial content is the new brand loyalty. Consumers crave consistency. Brands should be thinking like creators or showrunners.

// Creators are the new media channels. “In today’s marketing landscape, creator partnerships aren’t an add-on—they’re the channel. Especially when they’re authentic fans of the product.”

// AI influencers are on the rise - but humans still matter, for now. It’s likely we’ll have trouble identifying the difference within the next 18 months.

// Unlock the many to many model with creative. “Creativity is the superpower that cuts through. Creativity makes the conversion happen.”

// Get behind the content that works and get out of the content that doesn’t. Focusing on differentiating through awareness, engagement and demand to help create desire at scale.

Connect with Ally: LinkedIn | Instagram

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