Trade-Up

By: Megan Bedford/Desk Free Nation
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  • Summary

  • Have you ever wondered about a career in the skilled trades? Are you having issues recruiting younger people into the skilled trades? If you answered yes to either of these questions, this podcast is for you. In this podcast, we explore young men's and woman's journeys into the skilled trades as well as recruiting tips.
    © 2024 Trade-Up
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Episodes
  • Daniel Croney-How To Use Marketing To Recruit Great Techs

    Daniel Croney-How To Use Marketing To Recruit Great Techs
    Jun 15 2022

    With recruitment being such an important need in the industry, we discuss different campaigns companies around the country are using to attract the best talent in the industry with Daniel Croney, the Director of Media Strategy for Yellow Dog Creative, a full-service marketing agency with a focus on the skilled trades.  As the Director of Media Strategy, Daniel works with businesses to make their marketing plan as efficient as possible through advertising mediums such as TV, OTT, radio, billboards, digital services and much more.  
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    51 mins
  • Jennifer Cookson-Applewood Talent Acquisition Coordinator

    Jennifer Cookson-Applewood Talent Acquisition Coordinator
    Jun 3 2022
    33 mins
  • Nancy O'Hare-Zika

    Nancy O'Hare-Zika
    May 27 2022

    Nancy O'Hare-Zika is the Owner of Yellow Dog Creative (formally Swick Media), a full-service marketing agency with a strategic focus on companies in the skilled trades. They offer videography, audio production, graphic design, animation, brand development, creative writing, media strategy, and buying services. Previously, Nancy was the General Manager of Swick Home Services.
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    37 mins

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