Wendy Starland: Transforming Music with Blockchain and MusicSoul

In this episode of Old Men, New Money, hosts Phil Larmon, Ali Davoudi, and Douglas Borthwick interview Wendy Starland, a renowned singer-songwriter and co-founder of MusicSoul.

Wendy discusses her journey from being a Universal recording artist to discovering and developing Lady Gaga. She shares her diverse musical background and influences, including working with artists like Jack White, Sheryl Crow, and Wu-Tang Clan. Wendy delves into the problems in the music industry, such as monetizing music and the challenges artists face today. She introduces MusicSoul, a new music streaming platform she co-founded that aims to create a middle class for musicians by paying artists 70% of streaming and advertising revenues. The platform also integrates social media engagement, blockchain technology, and offers a marketplace. Wendy emphasizes the potential of MusicSoul to revolutionize the music industry by removing financial hurdles for artists and providing brands a new way to connect with consumers.

00:00 Introduction and Guest Introduction

00:38 Wendy Starland's Musical Journey

02:34 Discovering Lady Gaga

05:19 Music Industry Insights and Tokenization

08:25 Married to Music: A Personal Anecdote

13:05 Musical Inspirations and Career Highlights

19:47 Impact of Social Media on Music

22:25 Advice for Aspiring Artists

25:49 Introducing MusicSoul

26:45 The Harsh Reality of Music Streaming

27:35 Creating a Middle Class for Musicians

27:41 How AI Matches Artists with Brands

29:41 Advertising Integration in Music Soul

30:53 Global Reach and Licensing

32:06 Empowering Artists and Consumers

35:59 Building a Super App for Music

39:42 Challenges and Future Prospects

46:33 Engaging Brands and Investors

48:06 Conclusion and Contact Information