Treat Your Brand Like An Athlete (E22)
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Treat Your Brand Like An Athlete (E22)
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About this listen
This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creators are doing something that could revolutionize the industry.
More from us:
- Mitzi Payne @mmmitzi
- Mike Payne @mmmiiike
Timestamps:
- 02:00 – Mitzi is leaving everyone behind.
- 05:00 – Is White Lotus building to a drop that will never come?
- 13:30 – Set Active is embracing realness with their “bloopers” campaign.
- 20:00 – YouTube creators are hosting the first ever YouTube upfronts. The importance of upsetting the social ads spectrum.
- 27:10 – PepsiCo is acquiring Poppi for nearly $2 billion (despite their recent scandal).
- 37:00 – We’re ready for more brand rivalry.
Show notes:
1. The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025
2. Shoutout to @brettburns6009!
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
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