After becoming employee number one at Volcom in 1991 at the age of 18, Troy Eckert spent the next two decades reshaping the landscape of surf, skate and snow culture. As the head of marketing, he assembled one of the most colorful team rosters in history, completely rewrote the book on grassroots amateur events, produced more than 15 films, and created a company culture that was the envy of the industry. The magic they bottled, and the impact they made, is the kind of stuff marketing gurus teach today. 

And while this episode certainly covers the Volcom story, it's more about the lessons Troy's learned since. After leaving in 2011 he seemed set for life…at least on paper. After all, Volcom's market cap topped a billion dollars at its peak. But life has a way of messing up plans. His marriage fell apart after he moved to Kauai. He lost a good chunk of his fortune on what he calls "bad, ego-centric bets." Then came a mysterious health problem. Within a few short years the dream life he’d built came crashing down around him.

But Troy’s proven to be nothing if not resilient. After some deep soul searching and self care, he’s reemerged back in Southern California happier, healthier, and more grateful than ever for the challenges that have made him the man he is today -- the new man...Troy 2.0. Now this renowned surfer, skater, snowboarder, businessman, and yogi is teaching others how to face adversity and find out what really matters.

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