The 3 is a failed experiment in podcast format innovation.
The 3 is a creative collaboration between Unofficial Partner and Leaders in Sport.
The 3 picks three stories from the sports business week and dissects them on a Friday morning.
The 3 may return, and it might not.

This week Richard Gillis, David Cushnan and James Emmett pick these three stories:
Will the cool kids be wearing FIFA 1904?
Wither the Wimbledon line judge.
What is Brand Saudi now?

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.