Fresh from an excellent Leaders Summit at Twickenham, or should we say Allianz Stadium, is a conversation with Gareth Balch, founder and CEO of Two Circles agency about the agreement to buy KORE Software, a deal announced this week.

Two Circles is buying the company from Serent Capital, the private equity firm that bought Kore in 2018. Earlier this year, Two Circles themselves sold a majority stake in their business to private equity firm Charterhouse Capital Partners, a transaction which valued the company at £250million. More recently, the company secured external investments from Otro Capital and David Blitzer’s Bolt Ventures.

So, what have they bought, why and what does it mean, for Two Circles and for a sports industry seeking to predict the future shape of the agency sector.

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