The Big Idea is our regular series on creativity, with co-host award winning consulting Creative Director Simon Moore.

We ask a guest to bring three of their favourite sports related creative campaigns.

This week it's Gundeep Anand in the hot seat.

Gundeep founded The Last Stand and is a docu-style Director & Photographer whose work is influenced by his background as an ex-youth worker, coaching in communities, council estates and schools.

Gundeep choices are:

1. And 1 Mixtapes
2. CRTZ x Nike
3. Joga Bonito

This podcast is sponsored by We Are Sweet - helping you tell compelling stories in-the-moment, as they happen, from the heart of the action.

We Are Sweet captures live biometric data from athletes to uncover storytelling moments, from key major-moments to subtle micro-moments you might not even know are taking place.

These moments are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time.

From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement.

Enhance your audience’s understanding of the action like never before by using live data from We Are Sweet

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday.

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If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.