Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.

This week’s podcast is sponsored by We Are Sweet - helping you tell compelling stories in-the-moment, as they happen, from the heart of the action.
We Are Sweet captures live biometric data from athletes to uncover storytelling moments, from key macro-moments to subtle micro-moments you might not even know are taking place.
These moments are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time.
From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement.
Enhance your audience’s understanding of the action like never before by using live data from We Are Sweet

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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