Uncensored CMO

By: Jon Evans
  • Summary

  • The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
    2024 Uncensored CMO
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)
    Oct 23 2024

    Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark.

    Timestamps

    • 00:00:00 - Intro
    • 00:00:52 - Why Elfried Samba wears a hat
    • 00:03:49 - Elfried’s dissertation on social media
    • 00:10:23 - The skills most in demand in 2024
    • 00:12:36 - Elfried’s early work at Gymshark
    • 00:21:11 - The challenges of scaling up
    • 00:26:23 - Elfried’s approach to personal growth
    • 00:36:01 - How Elfried approaches finding talented people
    • 00:41:59 - Why Elfried left Gymshark
    • 00:49:26 - Scaling through influencers and community
    • 01:00:52 - Power of personal brands


    Show more Show less
    1 hr and 13 mins
  • Ritson reviews the highest scoring beer ads of all time (down the pub)
    Oct 16 2024

    Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & Stella, Super Bowl hits from Michelob & Sam Adams and round off drinking Britain's favourite pint.

    Timestamps

    • 00:00 - Intro
    • 00:27 - The idea for the beer podcast
    • 04:16 - Ad 10: Budweiser
    • 08:24 - Ad 9: Budweiser
    • 10:43 - Ad 8: Heineken
    • 13:56 - Ad 7: Stella Artois
    • 18:30 - Ad 6: Corona
    • 21:46 - Ad 5: Michelob Ultra
    • 25:17 - Ad 4: Carlsberg
    • 29:10 - Ad 3: Sam Adams
    • 36:36 - Ad 2: Guinness
    • 46:05 - Ad 1: Heineken

    Top 10 Ranking (with System1 Test Your Ad Report)

    1. HEINEKEN DANIEL CRAIG VS JAMES BOND (5.6)
    2. GUINNESS IN THIS TOGETHER (5.3)
    3. BOSTON BEER SAM ADAMS YOUR COUSIN FROM BOSTON (4.9)
    4. CARLSBERG THE SEAL (4.9)
    5. MICHELOB ULTRA MESSI SUPERBOWL AD (4.8)
    6. CORONA TINY UMBRELLAS (4.8)
    7. STELLA ARTOIS REASSURINGLY EXPENSIVE (4.6)
    8. HEINEKEN WATER IN MAJORCA (4.5)
    9. BUDWEISER WHASSUP (4.3)
    10. BUDWEISER OLD SCHOOL DELIVERY (4.2)



    Show more Show less
    56 mins
  • Building Britain's Most Iconic Brands - Kerris Bright (BBC)
    Oct 9 2024

    Kerris Bright is the Chief Customer Officer at the BBC. She was previously Chief Marketing Officer at Virgin Media.

    She is a highly experienced leader, bringing a customer-centred, data driven approach to setting marketing strategy and executing with creative flair. Before Virgin, she held senior marketing positions at British Airways, ICI Paints and Unilever. While at British Airways, she spearheaded the development of ‘To Fly: To Serve’, a new purpose for the organisation and a multi-platform campaign and at ICI Paints she transformed the company from a ‘multi-local’ to global brand building organisation. After gaining a PhD in molecular neuroscience from the University of Sussex, she began her career in marketing as a graduate trainee at Unilever.


    Timestamps

    00:00:00 - Intro
    00:00:26 - Why Kerris has a PHD in molecular neuroscience
    00:04:04 - Getting marketing training at Unilever
    00:09:56 - From Unilever to joining Dulux in crisis
    00:18:33 - How marketers can work closely with commercial teams
    00:22:12 - Purpose led campaigns
    00:31:36 - Lessons from Kerris’ time in Private Equity
    00:42:06 - From British Airways to Virgin
    00:48:42 - Kerris’ role at the BBC
    00:58:32 - The power of the BBC’s editorial independence
    01:01:05 - Marketing the BBC
    01:05:20 - How the BBC makes engaging content
    01:08:13 - Kerris’ advice to aspiring marketers

    Show more Show less
    1 hr and 11 mins

What listeners say about Uncensored CMO

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.