In this week’s episode of WTF: Where’s the FUN?, we’re joined by Janet Alexandersson—a lawyer, licensing expert, and founder of Piggy Bank Legal. Janet specializes in helping entrepreneurs turn their knowledge into licensable assets, allowing them to scale their impact, protect their expertise, and create new opportunities for growth.

Whether you're a coach, consultant, or creative, you might be sitting on a licensing goldmine without even realizing it! Today, Janet breaks down how licensing works, why it’s not just for big corporations, and how you can start leveraging it in your own business.

In this episode, you’ll discover:

• How licensing helps you expand your reach beyond your current business model
• The biggest mistakes entrepreneurs make with their intellectual property
• How to know if you have something worth licensing
• The difference between trademarks, copyrights, and licensing (and why it matters!)
• Simple steps to start licensing your expertise today

Janet also shares how she shifted from always striving to actually enjoying her success—something we all need more of. If you’re looking for a fresh way to grow your business and amplify your impact, this one’s for you.

HIGHLIGHTS:
0:00 - Welcome to the episode!
0:07 - Meet Janet Alexandersson & Piggy Bank Legal
1:17 - What is licensing & why should entrepreneurs care?
3:06 - The biggest misconceptions about licensing
5:04 - How licensing creates new income streams
7:30 - Are you sitting on a licensing goldmine?
9:42 - The biggest mistakes business owners make with their intellectual property
12:15 - The difference between trademarks, copyrights, and licensing
15:00 - How to package your expertise into a licensable asset
17:40 - Janet’s mindset shift: From striving to thriving
20:05 - Common fears around licensing & how to move past them
22:30 - How to start licensing without overcomplicating it
24:55 - Real-world examples of successful licensing deals
27:15 - Janet’s advice for entrepreneurs exploring licensing
30:00 - Final takeaways & where to connect with Janet

GUEST RESOURCES:

Website: https://piggybank.legal
Freebie: https://piggybank.legal/report/
Invitation: https://piggybank.legal/workshop/
Assessment: https://piggybank.legal/assesment/

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1. Subscribe to the podcast so you never miss an episode.
2. Share this episode with someone who needs a little extra courage to take the leap.
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LET'S HAVE SOME FUN:

• Learn more about the upcoming FunXperience Mastermind: https://funx.ca
• Explore Andrea’s keynote: The F Word: Life and Business Get to Be FUN!: https://andreaparkercoaching.com/speaking
• Grab the FREE Fun Journal: https://funx.ca/journal
• Apply for our FREE FunX Connection Call: https://funx.ca/community-call-application-funxperience

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