Unsolicited Response Rate: The Only Content Metric That Actually Matters
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
Unsolicited Response Rate: The Only Content Metric That Actually Matters
-
Narrated by:
-
By:
About this listen
We all want our work to resonate—but how do we know if it actually does? In this episode, I sit down with storytelling and speaking expert Jay Acunzo to explore the concept of resonance over reach and how we can track something that feels inherently unmeasurable. Jay shares his Unsolicited Response Rate (URR) framework, a KPI designed to measure whether your ideas truly connect with your audience. If you're tired of vanity metrics and want to focus on making an impact, this conversation is for you.
What You’ll Learn in This Episode:
- What a KPI actually is—and why anything (even calm or resonance) can be one
- How to measure audience engagement beyond likes and follows
- Jay’s URR (Unsolicited Response Rate) framework for tracking meaningful interactions
- The importance of putting in the reps before expecting results
Connect with Jay:
- jayacunzo.com
- How Stories Happen
- Bluesky
Connect with Susan:
- Beyond Margins
- Bluesky
- (00:00) - Introduction to KPIs and Calm as a KPI
- (01:07) - Understanding Resonance with Jay Acunzo
- (04:18) - Measuring Resonance: The URR System
- (08:18) - Applying the URR System in Practice
- (25:59) - Becoming Your Own Data Repository
- (29:07) - Developing Resonance in Business
- (33:27) - Embracing the Creative Process
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
No reviews yet