Jesse Allouf is the Chief Marketing Officer at Tire Agent, an online tire and wheel retailer. He previously served as the Senior Vice President of Marketing, leading the brand through a growth curve by focusing on first-click signals and fintech data. With over 15 years of experience in marketing and e-commerce, Jesse has held leadership roles at companies like Knot Standard, YOOX NET-A-PORTER GROUP, and Alpargatas S.A.

Which customer signals drive growth? Many e-commerce companies focus on lagging growth indicators, like conversions or revenue, when they should optimize for intentions rather than outcomes. How can businesses shift their focus to leading indicators that reveal customer intent and drive sustainable growth?

Data-driven growth expert Jesse Allouf encourages brands to shift their focus to first-click signals and on-site behaviors to unlock results. He recommends building a solid data foundation, identifying less obvious behavioral patterns — like wishlist activity or account creation — and working cross-functionally with data science and development teams. By gradually testing changes and aligning leadership around data-backed insights, e-commerce companies can optimize marketing spend and increase customer lifetime value.

Join William Harris in this episode of the Up Arrow Podcast as he welcomes Jesse Allouf, Chief Marketing Officer at Tire Agent, to discuss optimizing e-commerce growth through data insights. Jesse explains the importance of consistent messaging, how to align marketing efforts with finance and leadership, and the fundamentals of e-commerce growth.

Jeff Oxford is the Founder and SEO Director of 180 Marketing, an e-commerce SEO provider. With over seven years of experience in e-commerce SEO, he has led over 200 SEO campaigns for brands like MasterCard and Belkin. Jeff frequently speaks at industry conferences and created LinkHunter, a tool designed to streamline link outreach efforts.

As SEO becomes more complex, competitive, and intertwined with AI-driven search, e-commerce brands struggle to adapt. With constant algorithm updates, disappearing clicks, and the rise of AI search integrations, how can brands break through the noise and rank effectively without wasting time or falling behind?

According to SEO strategist Jeff Oxford, ranking for SEO in an AI-driven landscape requires more than surface-level adjustments. Instead, Jeff recommends leveraging AI tools to improve rankings by providing them with detailed brand and audience information, focusing on topical authority by answering all relevant customer questions, and prioritizing backlinks and brand mentions to increase domain authority. Additionally, brands should be selective in their efforts by targeting specific funnel stages, optimizing category pages over blog posts for conversion, and aligning pricing with rankings.

In the latest episode of the Up Arrow Podcast, William Harris chats with Jeff Oxford, Founder and SEO Director of 180 Marketing, about optimizing for SEO in a zero-click, AI-driven landscape. Jeff talks about ranking first for competitive keywords, his two-part framework for building topical authority, and how to improve AI search and visibility.

Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization.

Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry Birds 2. Eric also founded Agamemnon, a mobile marketing analytics startup acquired in 2017. He is the author of Freemium Economics and manages Mobile Dev Memo, a blog on mobile advertising and monetization.

Today’s marketers face a challenging paradox: the more data they have, the harder it is to identify what's valuable. Between conflicting attribution reports, algorithm-driven campaign shifts, and pressure to scale fast, many teams optimize for metrics that don't move the needle. How can growth leaders cut through the noise to build scalable and realistic strategies?

Seasoned mobile growth strategist Christian Limon emphasizes the need for broad, strategic creative testing that breaks out of traditional methods like UGC. He recommends marketers tap into unconventional sources and avoid over-controlling creative input. Leading economic and digital marketing strategist Eric Seufert urges brands to prioritize commercial outcomes like profit and ROAS rather than exclusive platform metrics. Marketers can also use AI to enhance workflows and generate ideas for optimizing LTV.

Join William Harris in today’s episode of the Up Arrow Podcast as he chats with Christian Limon, growth strategist, and Eric Seufert, General Partner at Heracles Capital, about optimizing growth marketing. Together, they discuss how to identify meaningful marketing metrics, how to build systematic, creative-first campaigns, and the dangers of over-diversifying channels.