This episode of "Let's Talk Marketing" explores the important role of consumer insights in building effective brands. Host Katya Allison interviews Brett Townsend, Senior Vice President of Strategy at Questor, who shares his extensive experience in branding and innovation strategy. Brett discusses his journey from consumer insights to leading successful campaigns for major brands. He emphasizes the importance of understanding consumer behavior and emotions, the significance of authentic brand stories, and the need for brands to align with their communities’ values. The conversation highlights how data and empathy can drive marketing strategies, as well as the necessity of having a clear plan for brand storytelling. Tune in to discover actionable insights on building genuine connections with consumers and leveraging data for long-term success.

Listeners will walk away with insights on:

• Understanding consumer insights and narratives is crucial for effective marketing strategies.
• Authenticity and empathy in brand storytelling foster emotional connections with consumers.
• Brands should engage with communities that resonate with their values for success.
• Identifying and addressing consumer conflict is key to creating compelling brand stories.
• Data should guide marketing decisions and help uncover consumer behavior trends.
• Having a clear plan is essential for effective brand storytelling and monetization.
• Brands must balance trend awareness with maintaining authenticity in their messaging.

Follow Brett on LinkedIn >>https://www.linkedin.com/in/brettrtownsend/

Follow Quester >>

www.quester.com

https://www.amazon.com/dp/B0D9KLLZ6J?ref_=pe_93986420_775043100