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ABOUT THIS EPISODE
Icelandic artist Stefán Yngvi Pétursson, also known as Styngvi, shares his journey from working in an ad agency to becoming a freelance conservation illustrator.

Inspired by shocking pollution during a trip to Indonesia, Stefán decided to use his creative skills for environmental activism, or 'artivism'.

He established a successful freelancing career through Instagram, but more recently has expanded his network and leads via LinkedIn and email outreach.

With a growing online presence and support from platforms like Patreon, Stefán aligns his art and business with his values, promoting sustainability, environmental awareness, kindness and positivity.

In this chat we explore his passion-driven career and his strategic pro bono work (including a collaboration with a major music star). But whilst it may feel like Styngvi may have found his calling, what to actually call himself is another matter. An ethical designer? A conservation illustrator? A science communicator?

How about: a really great podcast guest?

Enjoy!

00:00 Introduction to Stefán Yngvi Pétursson

02:47 Starting the Freelance Journey

04:45 Discovering a New Path in Indonesia

07:04 Building a Sustainable Art Career

10:13 Navigating Business and Outreach

18:24 Pro Bono Work and Strategic Collaborations

22:54 Freelance Community and Networking

24:18 Stefan's Portfolio and Online Presence

26:02 Managing Freelance Workload

26:59 Exploring New Content Strategies

28:22 Balancing Work and Personal Life

29:30 2 Truths/1 Lie Game

33:42 Life on the Road as a Freelancer

34:55 Crafting a Professional Identity

38:01 Conclusion and Farewell

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