Perry Marshall is the Founder of the Evolution 2.0 Prize, the world’s largest science research award, and the author of multiple books, including 80/20 Sales and Marketing. Perry is also a Google Ads guru, and his Google AdWords book laid the foundation for the $100 billion pay-per-click (PPC) industry. Perry is endorsed in Forbes and Inc. Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries have benefited from his capacity to integrate sales, technology, art, and psychology. He has a bachelor’s degree in electrical engineering and currently lives with his family in Chicago. 

Business owners spend enormous amounts of time trying to please their most difficult customers. But is that actually where you’re making the most money?

Perry Marshall believes that 80% of your company’s profits come from 20% of your clients — and not the hard-to-please ones. Rather than trying to make every customer happy or spending hours recruiting new clients, Perry suggests that you instead redouble your efforts on the existing customers that are more likely to buy your services. When you hyper-focus on your smaller but more valuable opportunities, you can start making better use of your time, energy, and money. So, how do you figure out which customers to focus on?

In this podcast episode, Dr. Bill Blatchford and Dr. Christina Blatchford are joined by Perry Marshall, the author of 80/20 Sales and Marketing, to discuss how to make more with less. Perry talks about the core concepts from his book, the benefits of hiring a personal assistant, and his tips for optimizing your marketing the right way. Stay tuned.