Social selling is a term that is being thrown around a lot these days, but for most companies, it means sending automated connection requests over LinkedIn followed by “me, me” messages. 

My guest Claudiu Jojatu, CEO and co-founder of Milk & Cookies Studio has a different take on what social selling done right looks like.

For Claudiu, social selling with zero BS means doing high-quality networking and getting involved in building long-term relationships.

Is social selling effective? Well, Claudiu and his team managed to generate over 1 million EUR in pipeline for one of their tech clients in a little over 9 months. 

If you’d like to learn more about how Milk & Cookies Studio approaches social selling, hit play.

If you’d like to connect with Claudiu, find him on LinkedIn and on milkandcookies.studio

Bonus:  Download for free this 30+ pages #NoBS social selling guide.

Companies often look at outbound sales as a quick fix for bringing in revenue. But sales is not about charm, and revenue is not about luck.

If your company doesn't have a revenue strategy in place that starts with understanding your customer needs, your competitors, defining the right pricing strategy and channels, you're most likely to end up complaining that outbound sales are "dead".

I sat down with Liana and Gabriela of SavoireFair and explored what running outbound sales the right way looks like today in B2B.

Tune in to learn:

• What B2B outbound done right looks like today

• How to build a solid outbound strategy

• Mistakes to avoid, what you can automate in your outreach process, realistic expectations, and much more

Gabriela Turcu and Liana Stoica are the founders of SavoireFaire, a Boutique consultancy helping B2B startups and scale-ups build global sales engines.

You can find more about their process and philosophy on their website www.savoirefair.com or connect with Liana and Gabriela on LinkedIn.

Paid media can be a great acquisition channel, but many B2B startups or SMEs start on the wrong foot.

In this episode, I chat with Andrea Todorova and Niko Dovidija, co-founders of Diligent Studios, a B2B marketing agency specialized on strategy - first performance marketing.

Tune in to learn:

• What are the top mistakes B2B startups and SMEs make when it comes to paid media and how to address them

• What is Diligent Studios’ framework for strategic performance marketing and how it adds value to their clients

• How to think about selecting the right paid channels

• How to approach testing new channels

• What do best-performing B2B ad campaigns have in common

  
  

If you want to know more about my guests, you can find and connect with Andrea and Niko on Linkedin or find out more about Diligent Studios on their website.

#b2bmarketing #paidmedia #valuedrivenmarketing