Have you thought of creating videos to market your books, writing, and other products and services? If so, here are a few statistics that should encourage you to do more with video in the coming year.

Viewers retain 95% of a message when they watch it in a video compared to 10% in text.

More businesses are now using video than ever before. 90% of businesses plan to use video for marketing in 2024.

85% of Facebook videos are watched without sound.

66% of people will watch the full video if it’s less than 60 seconds.

1 in 4 consumers have made a purchase after seeing a video story on Instagram.

The sweet spot for video ad length is 6-10 seconds. Short-form videos offer a great return on investment.

80% of consumers want to see more short-form videos this year.

For American adults, the average daily social media time for video is plateauing. Still, video consists of 60% of social media time among American adults.

84% of people claim to have visited a website after watching a video promoting a product or service.

Video production is often outsourced. Many marketers also use AI to create marketing videos.

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