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Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Steven Diaz: https://www.instagram.com/stevendiaz_realtor/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:38 Intro 01:21 “Were you trying to make it as a rapper before you got your RE license?” 04:01 Costs and the ROI of producing his rap videos 05:22 Steven’s first real estate rap—and the first one that really popped off 08:02 Cross-posting to TikTok and YouTube and the reception on those platforms 09:15 How long he plans to keep making real estate raps—and what he wants long-term 10:55 Performing at concerts and real estate conferences 12:26 “You’re creating original audios that people are using.” 13:41 How he figures out what to create next 14:30 Collab invitations 15:22 Agent-to-agent referrals and how his real estate raps have changed his business 18:12 How he maximizes the life of each video 31:06 Any negative feedback from other agents in Fresno? 34:27 “You’ve found a way to make real estate rap not cringe.” # # #