Virginie Chesnais, Chief Marketing Officer, Happydemics Podcast By cover art

Virginie Chesnais, Chief Marketing Officer, Happydemics

Virginie Chesnais, Chief Marketing Officer, Happydemics

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 In this episode, we’re joined by Virginie Chesnais, Chief Marketing Officer at Happydemics, a global brand lift and advertising effectiveness solution. Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, how brand lift studies go beyond vanity metrics to reveal true impact, and why marketers should stop measuring what’s easy […]
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