• Voice Marketing with Emily Binder

  • By: Emily Binder
  • Podcast

Voice Marketing with Emily Binder

By: Emily Binder
Listen for free

  • Summary

  • The most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI and podcasting tips, psychology, product design, and more.


    Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast.


    About your host: Emily Binder is a post-revenue startup founder in SaaS / voice AI marketing. She is an in-demand public speaker and consultant on brand and marketing, especially content strategy involving voice marketing, social media, and video. Emily is the founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the founder and principal at Beetle Moment Marketing since 2017. Emily's clients include Verizon, TD Ameritrade, Ritholtz and other billion-dollar wealth management firms, TIGER 21, Brightwell Payments, and more. Emily has been podcasting since 2012 and was originally known for transforming Budget Rent A car's marketing from the print yellow pages to Facebook in 2012, tripling revenue in one year.


    Enjoy this show on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.


    Hosted on Acast. See acast.com/privacy for more information.
    Emily Binder 2018-forever
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Economics Marketing Social Sciences
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Episodes
  • Prevent Embarrassing Podcast Guest Outreach Emails: Tips and AI Prompt

    Prevent Embarrassing Podcast Guest Outreach Emails: Tips and AI Prompt
    Nov 21 2024

    Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on.

    Watch video clip: youtube.com/emilybinder <-- YouTube Short


    Links mentioned:

    Blog post with AI Prompt and details: Want to Be a Podcast Guest? AI Solution Avoids Embarrassing Mistakes

    (Past episode): Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips: Listen on Spotify or Apple Podcasts 4/23/2024


    My podcast tools:

    Record: emilybinder.com/riverside

    Edit with AI: emilybinder.com/descript

    Shop my gear: beetlemoment.com/gear


    Hire me:

    Speaking: emilybinder.com/speaking

    Coaching: emilybinder.com/call

    Bring me into your next meeting: thinkersone.com/emilybinder


    Connect:

    This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates


    Hosted on Acast. See acast.com/privacy for more information.
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    10 mins
  • "The Little Sins We Commit at Work" and $12,000 Coffee Story

    "The Little Sins We Commit at Work" and $12,000 Coffee Story
    Nov 11 2024
    Employee Monitoring and Trust: Management Tips, Marketing TakeawaysI examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment.By contrasting Payhawk culture with examples of trust and autonomy, I emphasize the importance of treating employees as responsible adults to foster a more engaged and innovative workforce. Drawing from two personal career stories: $12k coffee and Tomatis music therapy center job: When you raise the bar, people will meet it.(00:00) In the news: workplace sins and employer crackdowns(01:18) Examples of employee infractions (expense accounts, meals, printing)(02:08) The impact of trust in the workplace(03:01) $12,000 coffee story(03:41) Lessons from the music therapy job(05:52) Pendulum of workplace culture(08:33) Importance of employee autonomy(15:07) Product return policy- Amazon lessons(16:10) Zappos culture inspo: Stage 5 Tribe ("Tribal Leadership")Links mentioned:WSJ article: The Little Sins We Commit at Work—and the Bosses Who Are Cracking Down"Never Split the Difference" by Chris Voss"Alchemy: The Surprising Power of Ideas That Don't Make Sense" by Rory SutherlandMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    18 mins
  • Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans

    Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans
    Oct 21 2024
    What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.Topics:(0:00) Meet Emily Binder + why you should listen to this show(0:30) How to work with me: beetlemoment.com or emilybinder.com/call(2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")(3:20) De Beers slogan "A Diamond is Forever"(5:00) Anthimeria: "A better way to burger" -Pizza Hut(7:10) Yoda and Luke - guide / hero copywriting - Storybrand(8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)(9:20) Thumbs-up emoji (Gen Z says rude)(11:00) Is an imperative good for a tagline? "I" and "We" phrases were out(12:20) A/B test new taglines(13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)Links:Beetle Moment case study: TIGER 215-Star Podcast ChecklistMy tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callThinkersOne recorded or live video: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    17 mins

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