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Many companies start their customer service operations with shared inboxes due to their affordability and ease of setup—making them an ideal solution for resource-constrained startups. These email-based systems offer a unified communication channel that simplifies customer interactions and promotes internal collaboration. However, as businesses grow and customer expectations evolve, shared inboxes struggle to support omnichannel engagement and scalable service delivery. While platforms like Zendesk offer powerful features to fill this gap, they often sacrifice the simplicity that made email systems appealing in the first place. This is where Front positions itself uniquely, combining the intuitive nature of email with the advanced capabilities of a customer communication platform, enabling teams to deliver personalized, efficient support across multiple channels without losing the collaborative benefits of a shared inbox.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Front’s capabilities. We covered many grounds, including where Front might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Front.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.