Calling all data enthusiasts! We're thrilled to announce that What the Data is back for another season! We've been busy gathering new insights and can't wait to dive deep with you into the fascinating world of data.

• Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.
• It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.
• iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.
• Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.
• Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.

Andrew is a software architect in the Cloud and Cognitive Expert Labs and Learning group at IBM. He has extensive experience building solutions with AI and holds over 100 US patents.
Virtual assistants sometimes called chatbots

**Website:** http://freedville.com/
https://www.linkedin.com/in/andrewrfreed/
https://twitter.com/andrewrfreed
https://www.manning.com/books/creating-virtual-assistants

35% discount on all books of Manning Publication using link: http://mng.bz/V8Dr (use code podwtd20 in checkout)
1 free eBook code for Conversational AI for a lucky listener (use code cowtdr-7744)