Today on the podcast we’re excited to have Facebook Ads and Launch Strategist Liz Melville as our guest. Liz has an impressive list of carefully selected VIP clients that would make most business owners envious. 

Helping her clients achieve excellent launch results through strategy and paid traffic, Liz explains that sometimes paid traffic doesn’t always perform as expected, and when that happens the blame occasionally is aimed at Liz instead of the ads themselves.  When you’re talking about launches that are worth multiple millions of pounds it’s therefore paramount for Liz to get her legals in order.

In this episode Suzanne and Liz discuss what happens when ads don’t work out the way they’re intended to, and how Liz has protected herself against that. They also share their thoughts on trademarks, and why it’s important to trademark not only your business name, but also your courses or programmes. Finally, Liz shares her concerns around defamation and reputational damage, and whether it would spell the end of her business. 

In this episode:

[1:22] Suzanne asks Liz to share the names of some of the high-profile clients she’s worked with, and how she came to win James Wedmore as a client.

[6:36] Liz shares how she works with clients one to one, but also the two programmes she runs to help clientele with their overall launch strategy, and then taking it a step deeper to focus on the paid traffic element of the launch.

[8:25] Liz talks about how the world of paid traffic, and the unpredictable nature of paid ads, has led her to not only appreciate contracts and agreements, but to see them as a crucial and necessary step in any professional relationship.

[10:11] Suzanne relates that most legal issues come from a place of the client and the provider having mismatched expectations, and how to ensure that doesn't create an unpleasant legal scenario in your business. 

[13:53] Liz shares a story about a trademark she obtained, and how it really changed the way she viewed and thought about trademarking not only her business name, but also the names of her programmes and courses.

[20:50] Liz talks about her fears around defamation, and reputational damage as possibly the worst thing that could happen within her business, and Suzanne gives her insights on protecting yourself against someone who has decided to run a campaign against your brand.

Find the resources mentioned in this episode!

www.suzannedibble.com/podcastresources

The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)