John Cena says that in the early days of his career, he struggled to break through as a WWE superstar.Cena says that’s because “people didn’t know who I was. They couldn’t connect to John Cena coming out in different tights and boots every time. No one could attach to who I was.”He says, “As entertainers, we kinda want to attach. You try to work on your character so people will relate to them and want to attach to them.”And when we talk about edu-taining, entertainment is half of that. Getting your consumer to attach to you is what we’re all about on Remarkable. So in this episode, we’re helping you become marketing superstars and drive that brand attachment with your consumers.To do that, we’re looking at parallels between the WWE and marketing. With the help of our special guest, US Market Brand Evangelist, Carlos Gil, we’ll talk about evolving with your consumer, giving your content personality, and much more.About our guest, Carlos GilCarlos Gil is a marketing expert with over 15 years of corporate digital and social media experience, and the bestselling author of ‘The End of Marketing’. Specializing in driving ROI through cost-effective, organic growth marketing strategies aimed at fostering customer loyalty and leading digital innovation for organizations. As a trusted subject matter expert, Carlos provides impactful marketing strategies for C-suite executives and corporate brands seeking provocative approaches to stand out in today’s crowded digital ecosystem.As the Brand Evangelist at GetResponse, Carlos leads strategic initiatives to boost the brand's visibility and foster partnerships in the U.S. Leveraging his expertise in brand building, digital marketing, and growth strategies.What B2B Companies Can Learn From WWE:Evolve with your consumer. Adjust your brand messaging and content to fit your target consumer. Aim to resonate not just with them, but with the cultural zeitgeist of the time and place. Carlos says, “You've got to evolve in business or your brand is going to cease to exist long term. And the reason for that is because your consumer is not going to be around forever. I love how WWE has this magical appeal to bring back like the vets, right? Like The Rock, John Cena, Undertaker. Like every time they bring these guys back, they're bringing them back strategically to appeal to an older consumer. Same thing happens in the world of brand marketing, you know, brands find ways to connect with older audiences or audiences that maybe have left them. They do remarketing campaigns or retargeting campaigns.”Give your content personality. If your brand was a wrestler, what would they be like? What would their signature moves be? Don’t be afraid to be different, loud, and have catch phrases. Carlos says, “Randy Savage was one of my favorite wrestlers because he was out there. He was loud. He was larger than life and he had a very distinctive voice. He had the catchphrase, ‘Oh yeah!’ He was just different as a wrestler. And to stand out in today's noisy digital ecosystem, you have to be loud. You have to find ways to be different. You can't say the same thing that everyone's saying. Your content can't look like every other brand.” Quotes*”I'm not a proponent of, ‘You have to go to my Twitter account to see a tease of a piece of content to then click outside of Twitter to then go to a website to give me your information to then get an email with a downloadable PDF that you really can't do anything with.’ It's too many steps. Remove the friction. Make content easily accessible to your audience.”*”If your content looks like every other brand out there that you're competing with, you're going to just get lost. You're going to get lost in the noise.”Time Stamps[0:55] Meet Carlos Gil, US Market Brand Evangelist at GetResponse[3:01] Wrestling's Storytelling and Marketing Parallels[6:55] Evolution of WWE and Business Lessons[8:48] Carlos’ Role at GetResponse[10:53] Understanding WWE and Its History[14:49] WWE's Business Model and Media Strategy[19:26] Content Marketing Lessons from WWE[26:52] The Art of Storytelling in Wrestling[31:49] Marketing Lessons from Wrestling[33:38] The Power of Storytelling in Business[43:40] Be Different: Marketing Like a Pro WrestlerLinksConnect with Carlos on LinkedInLearn more about GetResponseAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the...
