
Wake up Calling: Impacting businesses by communicating cybersecurity risk
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About this listen
- SMEs struggle with cybersecurity due to time, cost, and lack of expertise, despite recognizing its importance.
- An automated cybersecurity scan was developed to assess SME websites and email security without requiring them to opt-in.
- Physical reports were mailed instead of emailed to avoid phishing concerns and increase credibility.
- Reports included security ratings on ten key areas and recommendations for improvement.
- Businesses were encouraged to consult their existing IT providers for fixes rather than relying on external services.
- Different risk communication strategies were tested to encourage SMEs to act on the findings.
- “Anticipated Regret” messaging (“Fix it now or regret it later”) led to the highest cybersecurity improvements.
- All groups, including the control group, showed some improvement, suggesting broader awareness of cybersecurity issues.
- Engagement was low, with only a small number of businesses reaching out after receiving the report.
- Legal concerns about scanning businesses without consent were addressed—publicly available cybersecurity data can be legally assessed.
- Ethical approval confirmed the project was non-commercial and aimed solely at helping businesses improve security.
- A follow-up version of the project will introduce an opt-out option before scanning businesses.
- Industry associations may partner with the project to increase credibility and adoption.
- The intervention will be scaled up, with more businesses included and a longer time frame for assessing impact.
- Future plans include adapting the intervention internationally, using lessons learned to assist SMEs in other regions.
Dr. Susanne van ’t Hoff-de Goede
https://www.linkedin.com/in/susanne-van-t-hoff-de-goede/
https://www.thuas.com/research/centre-expertise/team-cyber-security
Resources and Research MentionedExamining Ransomware Payment Decision-making Among SMEs
Matthijsse, S. R., Moneva, A., van ’t Hoff-de Goede, M. S., & Leukfeldt, E. R.
European Journal of Criminology.
Explaining Cybercrime Victimization Using a Longitudinal Population-based Survey Experiment
van ’t Hoff-de Goede, M. S., van de Weijer, S., & Leukfeldt, R.
Journal of Crime and Justice, 47(4), 472-491 (2024).
How Safely Do We Behave Online? An Explanatory Study into the Cybersecurity Behaviors of Dutch Citizens
van der Kleij, R., van ’t Hoff-de Goede, S., van de Weijer, S., & Leukfeldt, R.
In: International Conference on Applied Human Factors and Ergonomics (2021), pp. 238-246.
The Online Behaviour and Victimization Study
van ’t Hoff-de Goede, M. S., Leukfeldt, E. R., van der Kleij, R., …
In:Cybercrime in Context: The human factor in victimization, offending, and … (2021).
OtherDutch Government Cybersecurity Resource
https://english.ncsc.nl
(English-language site for the Netherlands’ National Cyber Security Centre)
Secure Internetting (in Dutch)
https://veiliginternetten.nl/