Britain has closed almost a fifth of all its libraries over the last decade due to cuts in funding, with 10,000 library workers losing their jobs. But what can be done to help this struggling sector? And does Adland have a role to play?

In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Sarah Salter. Sarah has worked both client-side as a marketer and agency-side as Head of Innovation for Wavemaker. And with over a decade of experience, Sarah is one of the most respected voices on innovation in media and advertising - bringing together brands and start-ups.

Together they discuss how advertising can help libraries rebrand and get more of the public through the doors. From authors attending book launches to 3D printers, and even changing the role of librarians -- the possibilities for change are endless, but it's clear the current model isn't working.

We'd love to hear if you have any ideas on solving the problem as well.

Get in touch!

https://www.linkedin.com/in/amy-williams-/

https://www.linkedin.com/in/dinosaw/

https://www.linkedin.com/in/slsalter/

The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

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