We Built This Business

By: Daniel Osullivan
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  • Summary

  • Grow your business by listening in to the stories of UK entrepreneurs! Each week Daniel Osullivan interviews UK entrepreneurs who are building their business today. Whether you're starting, building or aspiring to build a business, this podcast gives you access to experienced UK entrepreneurs and insight on how they started and grew their business. We will discuss the ups and the downs and everything in between as well as the mindset it takes to build a business. Hopefully we can all learn something along the way. Your support means the world to me and I don’t take it for granted.
    Daniel Osullivan
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Economics
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Episodes
  • EP35 – How To Get Customers Through Referrals – Dave Plunkett

    EP35 – How To Get Customers Through Referrals – Dave Plunkett
    Nov 19 2024
    In this episode of ‘We Built This Business’, we talk with Dave Plunkett from Collaboration Junkie. In this episode, we dive deep into the world of referrals and how to effectively leverage them to grow your business. Dave Plunkett shares his wealth of knowledge on building strong partnerships and why referrals remain one of the most powerful yet underutilized forms of marketing. He walks us through his journey from BT to founding Collaboration Junkie and offers actionable advice to transform your approach to referrals. HIGHLIGHTS · The journey of building Collaboration Junkie and the importance of aligning your business with your passions. · Dave's definition of a referral and why a "warm, contextualized introduction" matters. · Key success stories from Dave’s clients and the tangible impact of referral-driven growth. · How to integrate a culture of referrals into your business processes. · The mindset shift needed to embrace referrals without the "ick factor." · Utilizing LinkedIn as a powerful tool for generating referrals. VALUABLE RESOURCES Guest Website - https://www.collaborationjunkie.com/ Guest Linkedin - https://www.linkedin.com/in/daveplunkett/ Host Website – https://beacons.ai/wbtb PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business? EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    33 mins
  • EP34 - How I Built an AI-Driven Accounting Firm for the Future - David Adderson

    EP34 - How I Built an AI-Driven Accounting Firm for the Future - David Adderson
    Nov 12 2024
    In this episode of We Built This Business, we talk with David Adderson, co-founder of Youtopia, a groundbreaking accountancy practice reimagining financial services for small businesses. David joins Daniel Osullivan to share how he and his team at Youtopia are transforming traditional accounting by embedding themselves as true financial partners for their clients. From his unconventional path into accounting to building a business focused on proactive financial support, David explains how Youtopia helps small business owners make smarter, faster financial decisions. David unpacks the challenges he faced in launching Youtopia, the strategies that helped him win over clients, and his vision for how AI will reshape the future of the accounting industry. HIGHLIGHTS • Transition to Founding Youtopia: How David's disillusionment with traditional accountancy led him to co-found Youtopia, offering small businesses a complete finance department experience. • Building Client Trust: David shares the hurdles of earning trust in an industry where clients rarely switch accountants and the networking strategies that finally paid off. • Early Startup Challenges: From taking side bookkeeping jobs to almost giving up, David reflects on the grit it took to keep Youtopia afloat in its infancy. • The Role of Technology and AI: Insights into how Youtopia stays ahead with cloud-based solutions and AI, and David's predictions for how AI will reshape accounting in the next five years. • Lessons in Hiring: David discusses hiring challenges, what he’s learned from early mistakes, and how he now prioritizes candidates with strong communication skills over technical qualifications alone. • Breaking Accountancy Stereotypes: Youtopia's approach to providing proactive financial guidance, empowering clients beyond the standard year-end tax reports. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences is a nationwide team-building company specializing in keeping things fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, and the Crystal Challenge, there’s something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event. VALUABLE RESOURCES Guest Website - https://www.youtopia.co.uk/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page
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    52 mins
  • EP33 - How To Get Customers Locally on Google - Hannah Zora Strong

    EP33 - How To Get Customers Locally on Google - Hannah Zora Strong
    Nov 5 2024
    In this episode of ‘We Built This Business’ we talk with Hannah Zora Strong from Zora Marketing. Daniel Osullivan invites Hannah Zora Strong to discuss how to get customers locally using Google advertising. Hannah is a seasoned expert in pay-per-click (PPC) advertising, particularly for local businesses looking to attract a local audience through optimized Google ads. Hannah shares her journey from agency work to starting her own business, Zora Marketing, and provides valuable insights on leveraging Google ads for local customer acquisition. Hannah also shares insights on how small and medium-sized businesses can leverage PPC strategies, search campaigns, and Google’s evolving ad formats to bring in customers directly from their local area. This episode is full of practical advice on setting up local campaigns, optimizing ad budgets, and the role of AI in shaping Google search marketing. HIGHLIGHTS 1. Transition to Entrepreneurship Hannah discusses her move from agency work to founding Zora Marketing and the challenges and rewards of running her own business. 2. Local Google Ads Strategies Learn how to set up effective local Google ads for high street retailers, focusing on optimizing shopping feeds and using performance max campaigns. 3. Utilizing Local Inventory Ads Hannah explains how local inventory ads can drive foot traffic to physical stores by linking online searches with in-store inventory. 4. Importance of Ad Targeting and Budgeting Learn key strategies for budgeting effectively in PPC campaigns and why it’s crucial to avoid common pitfalls, like competing with major brands. 5. Adapting to Search Behaviour Changes Discover how changing search behaviors and advanced targeting options in Google Ads can help businesses reach local customers more effectively. 5. Balancing Costs and Value Insights on managing customer acquisition costs and understanding the importance of lifetime value in PPC campaigns. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business? VALUABLE RESOURCES Guest Website: https://zoramarketing.co.uk/ Guest LinkedIn: https://www.linkedin.com/in/hannah-strong-ppc Host Website – https://beacons.ai/wbtb PODCAST SPONSOR Team Building Experiences are a nationwide team building company who are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team building event EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    27 mins

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