We Code, You Launch: The Startup Community Podcast From CodeLaunch & Improving Podcast By Jason W. Taylor cover art

We Code, You Launch: The Startup Community Podcast From CodeLaunch & Improving

We Code, You Launch: The Startup Community Podcast From CodeLaunch & Improving

By: Jason W. Taylor
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About this listen

Weekly interactive conversations and advice for early stage tech startups. Stories and lessons learned from CodeLaunch veterans, and partners within our CodeLaunch family as we accelerate startup ecosystems all over N. America. Join us live to participate via the CodeLaunch Discord Community server: https://discord.gg/wBqSkv62SN

© 2025 We Code, You Launch: The Startup Community Podcast From CodeLaunch & Improving
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Episodes
  • Ep. 82 | How a Reddit Post Led This Canadian Startup to Win CodeLaunch World Championship | Founder Interview
    May 9 2025

    Thinking about applying to a startup accelerator?

    CodeLaunch is the only startup accelerator in the world that provides founders with FREE professional software development to fast-track their digital product—without taking equity.

    Here’s your behind-the-scenes look at what happens when you take the leap — and how a last-minute decision turned this Canadian startup into global champions.

    🚀 CodeLaunch is not your typical accelerator.
    We don’t take equity. We don’t charge fees.
    Instead, we pair tech startups with professional dev teams powered by @ImprovingEnterprises to build actual products, then put them on stage in front of investors, and a global startup audience.

    Based in Toronto, @MateriaBioworks is a #climatetech startup helping R&D teams bring sustainable materials to market faster. In this exclusive video testimonial, Materia's co-founder Raj Manocha shares how a random Reddit post, discovered just hours before the deadline, led to a wild ride from stealth mode… to winning CodeLaunch Canada… and eventually, wining the 2024 CodeLaunch World Championship in Dallas.

    Still on the fence? Watch this full founder interview to learn:
    ✅ How a Reddit post led to Materia Bioworks applying just hours before the deadline
    ✅ What actually happens during the professional hackathon
    ✅ How CodeLaunch helped transform Materia's MVP into a scalable product
    ✅ What $135K+ in in-kind services and a $25K cash investment did for their traction
    ✅ Why they say every founder in Canada should apply — even if you think you’re not “ready”

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    34 mins
  • Ep. 81 | From Hobby to Hustle: How a DIY Music Entrepreneur Built a Thriving Business
    Apr 22 2025

    How do you turn a passion project into a thriving business? In this episode, Jason Taylor sits down with Benedikt Hain, founder of The Self-Recording Band and Outback Recordings, to discuss how he built an international online coaching business from his home studio. Benedikt shares his journey from being a DIY musician in Germany’s punk scene to becoming a music production coach and entrepreneur.

    His story highlights key lessons for startup founders, including the power of community-driven business models, how to scale an online business, and why embracing coaching and mentorship can transform a side hustle into a sustainable venture. Whether you're a musician, tech entrepreneur, or creative founder, this episode is packed with insights on launching and growing a niche business in a competitive space.

    What You’ll Learn in This Episode

    · From Freelancer to Founder – Benedikt Hain turned his DIY passion into a thriving global coaching business, proving that organic growth and community-driven models can scale.

    · The Power of Community – The Self-Recording Band Syndicate became a global hub for musicians, showing how building a strong network enhances engagement and retention—a lesson startup founders can apply.

    · Scaling an Online Business – Transitioning from one-on-one work to digital courses and memberships allowed Benedikt to scale without burning out, a strategy relevant to subscription-based startup models.

    · The Role of Business Coaching – Working with a business coach transformed his strategy, showing founders why mentorship and external perspectives are crucial for scaling efficiently.

    · Overcoming the Fear of Launching – Whether releasing music or launching a startup, perfectionism holds many back. Benedikt and Jason Taylor discuss how founders must push past fear and launch to grow.

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    48 mins
  • Ep. 80 | Did a CodeLaunch Startup win Ohio State a NATTY?
    Feb 19 2025

    Did a CodeLaunch startup contribute to Ohio State's national championship victory? In Episode 80 of the "We Code You Launch" podcast, Jason W. Taylor sits down with CodeLaunch DFW 2023 finalist Tina Provost, founder of Five Star Fans, to explore this intriguing possibility. They discuss how Five Star Fans' innovative platform has empowered Ohio State supporters to directly impact their team's success through Name, Image, and Likeness (NIL) contributions. By enabling fans to financially support athletes, Five Star Fans has played a role in enhancing player retention and performance, potentially influencing the Buckeyes' championship run. Tune in to hear how a startup's unique approach to fan engagement may have helped propel Ohio State to the pinnacle of college football.

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    31 mins
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