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We Earn Media

We Earn Media

By: Britt Klontz & Jackie Lambert
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 How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!Britt Klontz & Jackie Lambert Economics Marketing Marketing & Sales
Episodes
  • Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson

    Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson
    Feb 4 2025

    In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building, using a standout campaign from Hattiesburg, Mississippi, as a case study. Whether you're working in sports, tourism, or PR in general, this conversation is packed with actionable advice you won't want to miss.
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    16 mins
  • Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As

    Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As
    Jan 21 2025

    In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Chain Store Age, breaks down how to pitch exclusive Q&A interviews that stand out. Learn what editors are looking for, common mistakes to avoid, and actionable tips to refine your strategy.

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    19 mins
  • How Cassandra Brooklyn Picks Products to Feature in Top Publications

    How Cassandra Brooklyn Picks Products to Feature in Top Publications
    Jan 14 2025

    Big news! We Earn Media is wrapping up, but the journey doesn’t end here. Join Britt Klontz on Digital PR Explained for more PR insights and strategies. Follow the new podcast on Apple Podcasts, Spotify, or wherever you listen to keep learning and growing with us. Thank you for your support over the years—we can’t wait to see you on the new feed!
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    22 mins
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