• We must disrupt marketing now

  • Feb 17 2025
  • Length: 32 mins
  • Podcast

We must disrupt marketing now

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  • Summary

  • In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial intelligence.
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