It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships.

Here's what I have in store for October to help you grow your pet business:

Expert Interview with Lashonda Geffrard, CEO of Black Pet Business Network and owner of The Paw Shop, a grooming salon in Orlando, FL. We're talking about networking and how to diversify your community with real action steps. I'm already implementing her advice!

Wear Wag Repeat Society Lesson: Going live today, in my membership for petpreneurs we're looking at how to make the most or virtual networking, how to find networking calls or local events and how to make sure people can figure out how to contact you (an essential part of finding new collaborators!)

Speaking of virtual networking… you’re invited to my Petpreneur Virtual Networking event on October 9th. RSVP for this free event!

We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term.

In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do after you hit publish on a new blog post?

So here you go... 5 things I do after a blog post is published.

Catch up on Expert Interviews about Pet Blogging:

• Ep 323 What to Blog About to Drive Sales with Pamela Keniston, Big Paws Marketing
• Ep 326 Plyaing the Long Game with Content That Serves Your Audience with Caitlin Brown, Sparkles & Sunshine
• Ep 330 How Online Authority is Essential to SEO for Pet Bloggers with Jessica Shipman, BlogPaws

We've also covered blogging in lessons this quarter in Wear Wag Repeat Society:

• Internal Linking and How to Optimize Existing Blog Posts
• How to do Keyword Research to Write Posts that Help Your Audience
• KeySearch Demo, LinkWhisper Demo and more!

Join Wear Wag Repeat Soceity to learn how to grow a profitable pet business alongside like-minded pet lovers!

I'm hosting FREE petpreneur networking calls. The first one is October 9th. Save your spot!

If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws.

Jessica and I explored some exciting trends and tactics that every petpreneur will find useful when it comes to keeping their blog organized and efficient.

We’re both excited about the shift back to long-form content! Jessica shares great advice on how to adapt your blogging and social media strategy to today's algorithms.

We also cover these pet business blogging tips:

• The top three SEO essentials you need to focus on when creating new blog posts.

• How to create a content catalog and track your blog's performance using a tool such as Airtable.

• What a content brief is and how it can streamline your writing process, making your posts more effective and focused.

• The importance of Google's E-E-A-T (Experience, Expertise, Authority, Trust) guidelines and how to apply them to build trust with your audience.

Join me for BlogPaws LiVE in Boulder, CO, this November 15-16 and use my discount code for $30 off your registration! CODE: TORI30