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Welcome to the Discovery Era
Nov 19 2024
Length: 45 mins
Podcast

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Welcome to the Discovery Era

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Summary
In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring insights from industry experts like Nick Graham and Rachel Smith, they delve into how brands can balance innovation with renovation to stay competitive. With social media insights from Shania Wilson and sensory science highlights from MMR’s team, this episode uncovers how brands can tap into the trend of discovery to drive consumer engagement. Tune in for a deep dive into the products and strategies that are shaping the future of CPG.Follow us on Instagram @impactmakerspod

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