During his talk at Art Basel, Wil was asked about the three things that he would advise someone launching an NFT project to focus on and why. Today our hosts share their answers. Tune in for some insightful information on business plans, missions, and understanding your ‘why’, along with plenty of examples of what people in the industry have done right and wrong.

TIME-STAMPED SHOW NOTES:

• [00:23] Why do you need to have a business plan if you are launching an NFT project?
• [01:17] Why you should lead with your mission and not how you’re going to make money.
• [02:51] Why you can’t copy what everyone else is doing, you have to have something original.
• [04:20] The importance of having clarity on your ‘why’.

Tweetables:

“The bigger your mission, the more people are likely to follow it and also stick around too.” — @ericosiu [0:01:50]

“The ups are super high and the downs are super low. And if you do not have some sort of reason as to why you’re doing what you’re doing and why you’re in the space, you can so easily be drowned out by the noise, by the marketplace.” — @wilxlee [0:04:29]

Links Mentioned in Today’s Episode:

Art Basel Miami

Miami NFT BZL

SpaceX

DoodlePutt

VeeFriends

Cockpunch

Wilson Lee on Twitter

Wilson Lee on Instagram

Eric Siu on Twitter

Eric Siu on Instagram

The Littles

Leveling Up

Leveling Up Heroes

Single Grain