What I Learned Playing Bearded Jesus w/ Live Bearded's Anthony Mink
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What I Learned Playing Bearded Jesus w/ Live Bearded's Anthony Mink
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About this listen
In today's episode, I chat with Anthony Mink, Co-founder of Live Bearded, about their transformative eight-year journey in marketing. Anthony shares the highs and lows of navigating a changing landscape, including the moment their once-successful strategies began to falter. Discover the creative risks they took—like their "Bearded Jesus" campaign—and how humour and authenticity play crucial roles in connecting with audiences. Tune in for actionable insights on refining your brand’s voice, leveraging creativity, and empowering marketing teams to adapt and thrive in an ever-evolving marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with nuggets to help you create Marketing People Love.
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